Ongoing Video Series
The purpose of this ongoing collaboration is to position Long Bros as a distinctive and influential voice in the world of rare books, regional history, and culture, while creating work that is witty, cinematic, and genuinely entertaining for audiences beyond traditional book collectors.
Rather than focusing on promotional content centered solely on inventory, this project presents Long Bros as a living archive, a place where books become portals into stories about place, taste, obsession, memory, and personality. The videos will treat rare books not only as cultural artifacts, but as active participants in a larger narrative about history, authorship, collecting, and the people who care deeply about these things.
At its core, this partnership is about storytelling as a form of cultural stewardship. Long Bros will be presented not only as a provider of rare materials, but as an active supporter and curator of regional history and culture, helping to preserve, interpret, and circulate ideas that might otherwise remain confined to private collections or footnotes.
The tone of the work is intellectual but playful, informed without becoming overly academic, stylish without being precious, and authentic to the personalities being portrayed.
By experimenting with format, voice, and visual language, this collaboration aims to create a body of work that feels closer to auteur cinema, literary satire, and documentary world-building than traditional retail marketing. The goal is to make something people want to watch, even if they have never bought a rare book, and in doing so, to elevate Long Bros’ reputation locally and internationally as a thoughtful, influential, and culturally essential institution.
Content Direction
The videos follow a repeatable, evolving format, creating cohesion over time while leaving room for discovery and creative exploration.
Visually, the series leans cinematic, experimental and unique, commenting on a rich history of filmmaking and storytelling rather than leaning on social media trends. It is important to understand the mechanics of the platforms we are posting on but not to follow necessarily derivative aesthetics. We aim to explore an aesthetic world of our own making.
Guest Writer Features
A recurring video series featuring regional writers and those passing through. Each piece aims to capture the personality and thinking of the author as they reflect on or summarize their featured work. Over time, the series would accumulate into an archive of people and ideas associated with Long Bros.
The writers and their work reflect the same sensibility that guides the shop’s curation. Each carries a relationship to place and history that is embedded in their writing. By situating these voices within Long Bros, the videos trace subtle connections between literature, regional culture, and the curatorial logic of the store itself. Taken together, the series extends Long Bros’ aesthetic beyond objects and into living thought, presenting the shop as a place where writers and readers alike want to spend time, converse, and return.
General Shop Advertisements
While many of Long Bros’ interests are rooted in events of the past, the shop is actively engaged in shaping stories of the present. An ongoing focus of this video series documents events and everyday activity at Long Bros, including readings, gatherings, and moments that unfold naturally in the shop and bar. Each piece aims to capture the atmosphere and rhythm of the space, presenting Long Bros not simply as a venue, but as a place people learn from, return to, linger in, and associate with a distinct cultural life. Over time, this series accumulates into an evolving record of the shop’s presence and activity, creating a history of its own.
